After much anticipation, the NHL’s newest expansion team, Seattle, has finally released its name and colours: the Kraken! I personally had a soft spot for the Sasquatch but with their release today, I have to say that they have me sold on the entire concept of this mystic creature and the fun they will be able to have with them. Fans can be called the Krak-heads or Krak-pots, and the play-on-words are easy to find. Getting a hockey franchise in Seattle, a natural hockey market, is long overdue as the delay was created more due to arena, ownership and NBA ties than the actual need for a team in that beautiful City. But mostly, mostly, isn’t it nice to talk hockey, and deviate from that nonsense of playing smack in the middle of summer in July and August?
So what exactly is a Kraken and where does it come from? Well, *deep breath* the Kraken is a legendary cephalopod-like sea monster of gigantic size and terrorizes nearby sailors. The legend may have originated from sightings of giant squids that may grow to 13–15 meters (40–50 feet) in length. The sheer size and fearsome appearance attributed to the Kraken have made it a common ocean-dwelling monster in various fictional works. The Kraken has been the focus of many superstitious sailors passing the North Atlantic and sailors from the Nordic countries due to their proximity and its Scandinavian origin. *breath again*
The group leading this new NHL franchise has done a masterful job of marketing and research and came out with not only a good name, but excellent colour schemes which represents Seattle and the Pacific Northwest to a tee. The navy blue, supported by two tones of ocean blue, make for a great blend for this ocean-side City. The anchors are often present on any Seattle sports team and the logo is subtle, yet intriguing at the same time, with the tentacle and the red eye piercing through the “S”. Let’s just hope that they don’t come out with some weird helmets and gloves as the concept right now is spot on, better than I personally was expecting. And releasing it all at the construction site of their new arena was a great idea.
Further, the #ReleaseTheKraken marketing tag and merchandise will sell like hotcakes in the Northwest, until the point where it turns into the #LetsGoKraken chants from their newly built arena. It is just unfortunate that we won’t be able to see them hit the ice until the 2021-22 season as the natural rivalry with the Vancouver Canucks and, to a lesser point, the California teams, will be fun to watch. For those unfamiliar with the area, Seattle is only a two and a half hour drive from Vancouver and COVID-19 restrictions aside, it’s an easy drive via I-5.
We will now have to wait all the way to the summer of 2021 before the expansion draft but in the meantime, there will be a lot of talk about existing NHL teams’ protection list and how or if they have learned anything from the Las Vegas expansion draft. But we have plenty of time for that, don’t we? In the meantime, let’s kraken open a beer and welcome this new team to the NHL!